NightlyPR - Public Relations

RESEARCHERS last night revealed fresh evidence suggesting that subliminal advertising - the deeply controversial practice said to influence viewers without their knowledge - can be medically proven to work.

ADVERTISING firm M&C Saatchi said its full-year underlying pre-tax profit was up 4.2 per cent to £7.8 million, despite the loss of its British Airways account.

Bank of Scotland has appointed the Edinburgh-based Newhaven Communications group to handle its retail banking advertising campaigns in Scotland, for both TV and print.

CABTIVATE, the in-taxi TV advertising company which was slated on the BBC’s Dragon’s Den, is set to be liquidated.