TV ads boost eating of obese children by 130%
OVERWEIGHT and obese children increase the amount of food they eat by more than 130 per cent after watching food adverts on TV, a study revealed yesterday.
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OVERWEIGHT and obese children increase the amount of food they eat by more than 130 per cent after watching food adverts on TV, a study revealed yesterday.
WHEN it comes to advertising, Tesco has proved that “every little helps”. Unfortunately for the Scottish Executive it seems to be a case of “a lot makes little difference”.
THE man in charge of kick-starting Scots advertising warns it may never return to its Eighties heyday.
THE founder of a TV advertising firm that went bust has offered to sell the technology behind the business for £1 to help investors claw back some of the money they lost when his business collapsed.