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Archive for the 'CorporatePR' Category

360 Degree Marketing and Communications: Problemmatic

I have been thinking about the 360 degree marketing/communications methodology (if you can call it that) lately. I guess this was sparked by one of my classes, where the students are split into agencies and have to pitch a piece of business. I introduced the brief a couple of weeks ago (and they introduced their […]

What is Control and Does a Company Have Any?

I offered my two cents in a debate about influence and control between Mike Driehorst and Geoff Livingston. Entering these types of religious debates is always interesting, because one’s contribution or position can be so easily misconstrued. However, I think it is important to try to start questioning what the words we use mean, because […]

SNCR Symposium & Awards Gala

If you are going to be in Boston the first week of December (or feel like giving Bean town a visit), please think of going to the Second Annual Symposium for the SNCR, to be held Dec. 5-6. You can find all the relevant information here. Unfortunately, I won’t be there, as I have to […]

Finally Twittering

So I finally signed up for Twitter (ealbrycht). Given how difficult I am finding it to blog consistently, I thought I’d give micro-blogging (or whatever you want to call it) a whirl. Of course, I am not sure if this is going to fly - there will probably be far more baby-related info than you […]

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