Best PR news.
A recent study designed to measure whether people perceived men or women to be safer drivers came up with an interesting answer: “As a passenger, I feel safer with: 35% a male driver 23% a female driver 42% other” What’s an other? Apparently, whatever they are, they drive really safely!…
About a year ago we tried an experiment. After sending out our regular full-text message, we have been sending out a short message titled “GreatPR Latest Issue Is Now Online” containing a URL link to an online archive of the newsletter. We sometimes get asked why we do that. It’s…
The fact that holiday shopping is so key to annual retail profits creates some fascinating dynamics… And, more importantly, some powerful marketing lessons for those astute enough to think about what they’re seeing rather than just joining in the lemming parade to the cash register. One of my favorite strategies…
I’ll never forget the day that someone taught me the exploding balloon trick. Now this can be dangerous because it involves a caustic substance and fire. Consider yourself warned. Basically, you put a couple of inches of water in a glass pop bottle (note the word “glass”), add a quarter…