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Tips For Using People Photos That Get Results

Want to use a picture of a person in your marketing? Here’s how to make your choice. Psychological and marketing studies tend to reveal similar results, which state that when you choose a picture for an advertising or publicity campaign look for: (Please don’t consider this sexist or get offended,…

What’s That Again? How To Have A Long Marriage…

Here’s an announcement about a 40th wedding anniversary: “Mr. And Mrs. Ron Tennell of Flat Rock are celebrating their 40th wedding anniversary. She is taking a trip to Europe while he will be gambling on a riverboat in southern Indiana.” Isn’t it nice to see a close couple? :…

New Program Simplifies Online Advertising

Those of you who have been in contact with me for awhile know that I’m a huge fan of pay per click marketing. It’s one of the greatest marketing tools currently available to generate huge numbers of targeted potential buyers to your webpage or online sales letter. One of the…

Removing Fear Through Effective Public Relations

I like my neighbor, with one small exception - he raises pit bulls. He’s got 8 of them, with 3-4 rotating in to live right next door all the time. Justified or not, the entire neighborhood is scared of them, with parents being unwilling to let their kids play outside…

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